You can delete your X-10 cookie and the directions on how to stop their pop-ups for 3000 years. While I may feel sorry for their employees, this seems to be poetic justice for enduring all those annoying pop-ups and pop-unders all these years. Check that - I don't feel sorry for the ass-wipes that devised and wrote the ads or approved their use.
X10 files for Chapter 11
By Paul Festa
Staff Writer, CNET News.com
[complete report at: http://news.com.com/2100-1014-5095260.html
Story last modified October 22, 2003, 3:16 PM PDT
The company that only last year billed itself as the world's largest online advertiser has filed for Chapter 11 bankruptcy protection.
X10 Wireless Technology, which marketed its Net cameras through a vast campaign of Web pop-under advertisements, made the filing on Tuesday in the U.S. Bankruptcy Court for the Western District of Washington.
The filing came one day before the company faced a hearing in Orange County Superior Court for punitive damages following its loss to a tiny ad start-up called Advertisement Banners.com, based in Anaheim, Calif. That company had alleged that X10 had stolen its method of serving pop-under ads, or ads that show up beneath a Web page and remain on the screen once the window is closed.
On Oct. 7, the jury in the case awarded Advertisement Banners $4.3 million in compensatory damages, according to court records. The judge issued a gag order Tuesday in the case that will last until the jury is dismissed.
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