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February 06, 2006

Cell Phone Companies Don't Get It


Just came across a description of the features of the new Sony Ericsson P990 cell phone over on gizmodo.com:
Other features include a business card reader?what I wouldn?t give for that?and a music player that supports MP3, AAC and AAC+ formats. Then you?ve got a 2-megapixel phone with 2.5x digital zoom and flash, a 2.8-inch QVGA screen, and FM clock radio with stereo Bluetooth support. If previous incarnations have been any indication, the price on this thing will be stratospheric.
Please. Enough already. Want to know what will sell phones and keep customers? Here's a hint: phone service. Just give me a cell phone that works - doesn't drop calls, able to place and receive calls everywhere, has a good microphone so I don't have to shout, has good sound quality so I can understand what the other person is saying, has exemplary usability so I can store and retrieve numbers and names without having to read any manuals or quick start guides - keep the cameras, videocams, mp3 players, radios, game consoles, and PDA applications where they belong....anywhere but in my phone!