Be Careful About The Songs You Choose

I'm frequently surprised, sometimes even shocked, at what songs advertising and marketing execs use in their ads. Do any of them actually listen to or even bother to search out the full lyrics of the songs they use? Do they look up the references in the songs? Do they try to understand what the song is actually saying? The most recent one brought to my attention was the use of Iggy Pop's "Lust For Life" in Royal Caribbean Cruise Lines current ad campaign. I wonder how the RCCL execs, reveling in the cleverness of the "Lust for life" chorus lyrics, would react if they knew the contents of just one of the verses:

Here comes johnny yen again
With the liquor and drugs
And the flesh machine
He's gonna do another strip tease
Hey man, where'd ya get that lotion?
I've been hurting since I've bought the gimmick
About something called love
Yeah, something called love
Well, that's like hypnotizing chickens

Sure seems to match well with the Royal Caribbean brand image, doesn't it?