What Did We McDo?

What did we as a society ever do to deserve the current McDonalds campaign? That super-annoying jingle at the intro and outro of spots, the incredibly lame McRap/McHipHop in between, and the incessant tag line. It's enough to make me want to jam a screwdriver through my eardrums. The first one I heard I thought, oh, yet another crappy McAd. Then all the other variations and permutations were unleashed with the vigor that an intestinal flu voids your insides while you hang onto the porcelain bowl, praying for a swift and merciful death. If ever there was a reason to boycott McD's, their current scortched-earth carpet bombing radio and tv campaign rises above all others.